Brands are putting real investment into gaming integrations in virtual worlds, going deeper than a single campaign.

How an AI-generated Bigfoot named Yeti Boo went viral and evolved into a brand-backed AI content studio blending humor and ...

The Knot Chief Marketing Officer Jenny Lewis shares goals for the ChatGPT ads pilot, how the brand plans to target consumers and how the company first got involved.

Great Clips’ recent promotion featuring Kirk Cousins and Jesse Palmer drove an 11.6% increase in sales. The salon’s new VP of ...

AI has the power to operationalize and scale weaknesses within marketing organizations. If marketing leaders want to plan ...

More than 400 communication professionals gathered in New York City on Tuesday, October 7 for the coveted PRNEWS Platinum Awards Gala, celebrating the people, teams, and campaigns that define ...

Ad verification used to be mostly about keeping brands away from the bad stuff. Now, verification providers have to prove that quality actually moves the needle, says Integral Ad Science CEO Lisa ...

CMO Council ...

A look at Oura's wearable story at the Olympics and how it’s approaching segmentation across various global markets.

The Knot Chief Marketing Officer Jenny Lewis shares goals for the ChatGPT ads pilot, how the brand plans to target consumers and how the company first got involved. Great Clips’ recent promotion ...

Candy brand Hi-Chew has doubled its brand awareness in the U.S. since 2018, but it wants more Gen Z customers as the group increases its spending power.

Welcome to the inaugural IGNITE Awards—the only program celebrating innovation and excellence across the full spectrum of modern marketing. From groundbreaking experiential activations and ...